Testing the Hypothesis, Part 2
- Who: Through my interviews, I found that there are people who fall outside of my boundaries or market. These people are those who don't care enough about factors such as the animals, the environmental effects or humanitarian effects of the leather and fur industry. One interviewee said that she doesn't necessarily care about the animal side of the leather and fur industry and said she doesn't see a difference between using animals for meat or for leather.
- Another person I interviewed said a similar thing as the first girl I interviewed. In his opinion, there are bigger things to worry about and that leather is an important industry for the economy.
- What: One interviewee said she would be very worried about the quality difference of the faux leather and furs. She said that it's hard to switch from a brand who uses leather to one that she isn't as comfortable with or might not necessarily share the aesthetic that she tries to achieve.
- Why: I don't think that people outside the boundary have a different need, they are just too comfortable with what they already know and love and find it very difficult to switch over. The majority of people I talked to agreed with the need for this product, they just buy what they like and would find it hard to stop buying what they like.
Inside the boundary:
- Who: Environmentalists, people who go vegan or vegetarian in order to minimize their contribution to animal cruelty, people curious about changing their lifestyle due to a growing concern for the environment, humanitarians or people who are concerned for working conditions.
- What: Help reduce climate change, to raise awareness of animal cruelty, to raise awareness for the working conditions of industries that produce animal products.
- Why: When going into a store, most options available involve animal products, there isn't a widespread availability for alternative options, the alternatives aren't cost-efficient.
Outside the boundary:
- Who: People who don't believe in climate change, people who don't have an interest in animal cruelty, people who love real leather and fur.
- What: To fix climate change, to end animal cruelty, to end poor working conditions across all industries.
- Why: There are other ways to help climate change and getting leather is easier and more accessible than faux leather.
I read your previous post and this is a great example and interview with your candidates. I liked how you included the climate change along with the main issue of the fur and leather. This too can cause problems in the future depending on the population of the species. Animal cruelty is definitely something that needs to come to an end regardless of the fur and leather it is not right what they do to these animals just to have a luxurious item. Thank you!
ReplyDeleteHi Lauren! You had such a great post. I liked the idea and the problem that many people face with using animal fur for fashion. It is an issue since many animals are becoming in danger or extinct and many people do not care for those needs. There are other alternatives like you mentioned and I agree that changes different products into slightly different things can impact the world greatly.
ReplyDeleteHey Lauren, I think you did a great job with this assignment. The problem you are trying to solve lends itself to very clear boundaries with the target audience. Animal cruelty, for some reason, isn’t an issue for a lot of consumers who only are worried about their bottom line. What price points would you consider for your products? What do you think you could mark up for the sustainability aspect?
ReplyDeleteHey Lauren, I think your idea is really important and I hope that you pursue this or at least something similar to it because you seem to be very passionate about it. Animal cruelty is definitely not taken into consideration for most companies because they refuse to face higher costs. This seems to just be driven by greed, but there are far more logistical and financial impacts of shifting away from animal use, even if it is cruel.
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