She is a 20-year-old girl who lives in California, one of the most environmentally conscious states in America. She goes to the University of Southern California and studies environmental sciences. She has been living on a plant-based diet for over two years and tries her best to be as conscious as she can when buying her everyday products. She loves fashion and buying second hand. She tries to cut back on her environmental impact by mostly going thrift shopping, limiting her plastic by bringing reusable bags to the grocery store and using reusable coffee mugs and straws.
She drives a black 2015 Hyundai hybrid SUV to the grocery stores and shopping but takes the bus to class in order to limit her C02 emissions. She spends a lot of time on research both for school and for her blog where she promotes a healthy, minimalist lifestyle. She doesn't spend a lot of time watching TV but her favorite show is Gilmore Girls and her favorite politician in Bernie Sanders.
What do you have in common with the customer avatar?
Both the avatar and I try to limit our impact on the environment and try to live a healthy lifestyle. We also are both in college and spend a lot of time on homework and research.
Lauren,
ReplyDeleteThe avatar that you created is absolutely spot on. I liked how you did research on what state to have your avatar living in. The idea to make her plant-based was also very smart. This is a quickly growing trend and would be very suitable for your product. Good job!
Hey Lauren,
ReplyDeleteI think your customer avatar matched up very nicely with your potential customer market. A person who is as environmentally conscious as the person you described would definitely be interested in replacing leather and fur clothing. I like all the different ways you thought about your customer's lifestyle. You were very creative with this assignment and it was really well done. Great job!