Reading Reflection No. 2

Thinking, Fast and Slow by Daniel Kahneman

1) What was the general theme or argument of the book?

This book discusses how there are essentially two systems in your brain that are consistently fighting for control over your behaviors and your actions. This book basically is an instructional guide to teach you how some people have errors in your judgment, memories, and decisions and what you can do about it. 

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

This book enhanced my knowledge about how to create motivation within yourself, which goes hand in hand with entrepreneurship. This book discusses how your brain has two systems - conscious and automatic, which influences your decisions. The author relates this book back to making money and how to use your conscious brain to make decisions about money and leave your emotions at home. 

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would create an exercise in which there is a list of decisions and motivations and you have to match which system of the brain they relate to - conscious or automatic. Then, you would be asked to evaluate which decisions would be made from error in memory or judgment.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

My biggest surprise when reading this book was that your conscious brain is aware and considerate and best for making hard decisions, and your automatic brain is impulsive and emotional. I didn't realize that we had control over these systems in our brain and if we manipulate and understand them, we can make better decisions.